MAOR ASHKENAZI - Motorcycle

After Maor’s bicycle was stolen, he knows he has to handle the problem his own way. When we teamed up to create the clip, we wanted to convey a sense of justice, but not just that…

We felt this project was a fitting reflection of a social reality. Of a materialistic society, of who has more and who has less, and how that ranks you on the social ladder.

And so, along the way, Maor managed to pass on values like hard work, perseverance, and passion. Beautiful, isn’t it?